Eon is powering the connected and circular future of commerce. The leading Internet of Things platform in fashion retail, Eon is bringing billions of items online — unlocking visibility and connectivity across enterprise, driving engagement between brands and customers, and generating data from items across their entire lifecycle to deliver unprecedented intelligence. Bringing the circular economy online, Eon partnered with industry leaders to develop and introduce the CircularID™ Protocol
Eon Founder, Natasha Franck was honored to give Prince Charles the Digital ID demonstration, alongside Fashion CEOs, in Rome at #G20. Prince Charles joined the CEOs of the world's biggest fashion brands in Rome to see the launch of a Digital ID for fashion items. Leading luxury brands and retailers, including Burberry, Selfridges, Chloé, Gabriela Hearst, Brunello Cucinelli, Zalando, Mulberry England, Giorgio Armani and more - commit to introducing Digital ID across all products by 2025 in order to scale sustainable and circular business model transformation across the fashion industry. This initiative comes as part of the The Sustainable Markets Initiative (SMI) launched by Prince Charles, alongside a 10-point action plan at Davos in January 2020.